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What everyone’s wearing—now. These styles are hot for a reason.

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961 products

ES Collection Gelato Stripe Tank Top Coral TS373
ES Collection Gelato Stripe Tank Top Coral TS373 Sale price£55.00
ES Collection Opulent Tank Top Aubergine TS362
ES Collection Opulent Tank Top Aubergine TS362 Sale price£63.00
ES Collection Opulent Shorts Aubergine SP365
ES Collection Opulent Shorts Aubergine SP365 Sale price£73.00
Save 69%ES Collection Goldish Brief Gold UN2168
ES Collection Goldish Brief Gold UN2168 Sale price£12.00 Regular price£39.00
Addicted Agadir Thong Black AD1446
Addicted Agadir Thong Black AD1446 Sale price£24.00
Addicted Agadir Bikini Brief Black AD1445
Addicted Agadir Bikini Brief Black AD1445 Sale price£30.00
Addicted Essential Basic Trunk 3 Pack Multi AD1450P
Addicted Essential Basic Trunk 3 Pack Multi AD1450P Sale price£66.00
Addicted Essential Basic Thong 3 Pack Multi AD1455P
Addicted Essential Basic Thong 3 Pack Multi AD1455P Sale price£57.00
Addicted Essential Basic Bikini Brief 3 Pack Multi AD1439P
Addicted Essential Basic Bikini Brief 3 Pack Multi AD1439P Sale price£60.00
ES Collection 70's Stripes Swim Thong Neon Orange 2617
ES Collection 70's Stripes Swim Thong Neon Orange 2617 Sale price£60.00
ES Collection 70's Stripes Swim G-String Neon Orange 2622
ES Collection 70's Stripes Swim G-String Neon Orange 2622 Sale price£57.00
ES Collection 70's Stripes Swim Bikini Brief Neon Orange 2611
ES Collection 70's Stripes Swim Bikini Brief Neon Orange 2611 Sale price£60.00
ES Collection 70's Stripes Swim Brief Neon Orange 2612
ES Collection 70's Stripes Swim Brief Neon Orange 2612 Sale price£66.00
Addicted Addicted Band Shorts Black AD1437
Addicted Addicted Band Shorts Black AD1437 Sale price£43.00
Addicted Veloz Dry Mini Thong Neon Yellow AD1448
Addicted Veloz Dry Mini Thong Neon Yellow AD1448 Sale price£24.00
Addicted Veloz Dry Mini Thong Neon Pink AD1448
Addicted Veloz Dry Mini Thong Neon Pink AD1448 Sale price£24.00
Addicted Veloz Dry Mini Thong Black AD1448
Addicted Veloz Dry Mini Thong Black AD1448 Sale price£24.00
AD Fetish Rub Cap Black ADF233
AD Fetish Rub Cap Black ADF233 Sale price£25.00
ES Collection Botanic Garden Thong Black UN668
ES Collection Botanic Garden Thong Black UN668 Sale price£30.00
Addicted Agadir Swim Thong Black ADS378
Addicted Agadir Swim Thong Black ADS378 Sale price£39.00
Addicted Adagir Swim Bikini Brief Black ADS377
Addicted Adagir Swim Bikini Brief Black ADS377 Sale price£45.00
ES Collection Bold Flowers Thong Black UN664
ES Collection Bold Flowers Thong Black UN664 Sale price£24.00
ES Collection Bold Flowers Brief Black UN663
ES Collection Bold Flowers Brief Black UN663 Sale price£36.00
ES Collection Bold Flowers Bikini Brief Black UN662
ES Collection Bold Flowers Bikini Brief Black UN662 Sale price£30.00
ES Collection Vertex Tank Top Black TS355
ES Collection Vertex Tank Top Black TS355 Sale price£55.00
ES Collection Vertex Leggins Black SP351
ES Collection Vertex Leggings Black SP351 Sale price£80.00
ES Collection Vertex Hoody Black SP350
ES Collection Vertex Hoody Black SP350 Sale price£93.00
Addicted Lily Tank Top Black AD1390
Addicted Lily Tank Top Black AD1390 Sale price£38.00
Sold outAddicted Lily Shorts Black AD1392
Addicted Lily Shorts Black AD1392 Sale price£43.00
Addicted Lily Shirt Black AD1391
Addicted Lily Shirt Black AD1391 Sale price£63.00
ES Collection Neon Stripes Boardshorts Neon Yellow 2523
ES Collection Neon Stripes Boardshorts Neon Yellow 2523 Sale price£96.00
ES Collection Neon Stripes Boardshorts Neon Pink 2523
ES Collection Neon Stripes Boardshorts Neon Pink 2523 Sale price£96.00
ES Collection Fishing Line Tank Top Black TS365
ES Collection Fishing Line Tank Top Black TS365 Sale price£50.00
Addicted Straight-Leg Jeans Black AD1405
Addicted Straight-Leg Jeans Black AD1405 Sale price£80.00
Addicted Denim Baggy Fit Jeans Black AD1398
Addicted Denim Baggy Fit Jeans Black AD1398 Sale price£80.00
ES Collection Cargo Denim Jeans Black ESJ078
ES Collection Cargo Denim Jeans Black ESJ078 Sale price£85.00
Addicted Soft Pique Trunk Black AD1433
Addicted Soft Pique Trunk Black AD1433 Sale price£27.00
Addicted Soft Pique Bikini Brief Black AD1406
Addicted Soft Pique Bikini Brief Black AD1406 Sale price£24.00
Addicted Bermuda Denim Baggy Fit Black AD1397
Addicted Bermuda Denim Baggy Fit Black AD1397 Sale price£68.00
ES Collection Peacock Print Swim Thong Khaki 2605
ES Collection Peacock Print Swim Thong Khaki 2605 Sale price£51.00
ES Collection Peacock Print Swim Thong Black 2605
ES Collection Peacock Print Swim Thong Black 2605 Sale price£51.00
Addicted Thick Stripes Brief Black AD1423
Addicted Thick Stripes Brief Black AD1423 Sale price£27.00
Addicted Thick Stripes Bikini Brief Black AD1422
Addicted Thick Stripes Bikini Brief Black AD1422 Sale price£24.00
ES Collection Daisy Flower Trunk Black UN595
ES Collection Daisy Flower Trunk Black UN595 Sale price£33.00
ES Collection Daisy Flower Brief Black UN594
ES Collection Daisy Flower Brief Black UN594 Sale price£30.00
Addicted Openwork Fabric Tank Top Black AD1426
Addicted Openwork Fabric Tank Top Black AD1426 Sale price£33.00
Addicted Openwork Fabric Bikini Brief Black AD1427
Addicted Openwork Fabric Bikini Brief Black AD1427 Sale price£24.00
Addicted Black Stripes T-Shirt Black AD1421
Addicted Black Stripes T-Shirt Black AD1421 Sale price£33.00

This is what’s trending on Addicted UK. These styles are in carts, on bodies, and turning heads everywhere. Shop our most popular men’s underwear, swimwear, and fashion—featuring high-demand cuts and collections. Updated often, driven by what’s hot right now. Don’t wait too long—these won’t stay on the shelf.

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