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What everyone’s wearing—now. These styles are hot for a reason.

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Addicted Gold Spots Party Brief Gold ADP18
Addicted Gold Spots Party Brief Gold ADP18 Sale price£42.00
Addicted Gold Spots Party Body Harness Gold ADP19
Addicted Gold Spots Party Body Harness Gold ADP19 Sale price£53.00
ES Collection Radiant Gold Trunk White UN635
ES Collection Radiant Gold Trunk White UN635 Sale price£51.00
ES Collection Radiant Gold Trunk Black UN635
ES Collection Radiant Gold Trunk Black UN635 Sale price£51.00
ES Collection Radiant Gold Trunk Beige UN635
ES Collection Radiant Gold Trunk Beige UN635 Sale price£51.00
ES Collection Radiant Gold Bikini Brief White UN634
ES Collection Radiant Gold Bikini Brief White UN634 Sale price£48.00
ES Collection Radiant Gold Bikini Brief Black UN634
ES Collection Radiant Gold Bikini Brief Black UN634 Sale price£48.00
ES Collection Radiant Gold Bikini Brief Beige UN634
ES Collection Radiant Gold Bikini Brief Beige UN634 Sale price£48.00
Addicted Choices AD Beach Bag Black AD1370
Addicted Choices AD Beach Bag Black AD1370 Sale price£13.00
ES Collection Avant-Garde Polo Shirt White POLO37
ES Collection Avant-Garde Polo Shirt White POLO37 Sale price£88.00
ES Collection Avant-Garde Polo Shirt Navy POLO37
ES Collection Avant-Garde Polo Shirt Navy POLO37 Sale price£88.00
ES Collection Avant-Garde Polo Shirt Beige POLO37
ES Collection Avant-Garde Polo Shirt Beige POLO37 Sale price£88.00
Sold outES Collection Botanic Garden Shirt Black SHT032
ES Collection Botanic Garden Shirt Black SHT032 Sale price£130.00
Addicted Calatheas Shirt Neon Yellow AD1367
Addicted Calatheas Shirt Neon Yellow AD1367 Sale price£65.00
Save 50%Addicted Leopard Panels Brief Black AD2258
Addicted Leopard Panels Brief Black AD2258 Sale price£18.00 Regular price£36.00
Addicted Veloz Dry Trunk Neon Yellow AD1330
Addicted Veloz Dry Trunk Neon Yellow AD1330 Sale price£27.00
Addicted Veloz Dry Trunk Neon Pink AD1330
Addicted Veloz Dry Trunk Neon Pink AD1330 Sale price£27.00
Addicted Veloz Dry Bikini Brief Neon Yellow AD1329
Addicted Veloz Dry Bikini Brief Neon Yellow AD1329 Sale price£24.00
Addicted Veloz Dry Bikini Brief Neon Pink AD1329
Addicted Veloz Dry Bikini Brief Neon Pink AD1329 Sale price£24.00
ES Collection Ibiza Retro Bermuda Neon Yellow SP330
ES Collection Ibiza Retro Bermuda Neon Yellow SP330 Sale price£70.00
Addicted Veloz Dry Tank Top Neon Yellow AD1328
Addicted Veloz Dry Tank Top Neon Yellow AD1328 Sale price£30.00
Addicted Veloz Dry Tank Top Neon Pink AD1328
Addicted Veloz Dry Tank Top Neon Pink AD1328 Sale price£30.00
Addicted Veloz Dry Low Rider Neon Yellow AD1327
Addicted Veloz Dry Low Rider Neon Yellow AD1327 Sale price£30.00
Addicted Veloz Dry Low Rider Neon Pink AD1327
Addicted Veloz Dry Low Rider Neon Pink AD1327 Sale price£30.00
ES Collection Raw Crochet Thong Beige 2520
ES Collection Raw Crochet Thong Beige 2520 Sale price£42.00
ES Collection Raw Crochet Bikini Brief Beige 2519
ES Collection Raw Crochet Bikini Brief Beige 2519 Sale price£48.00
Addicted Veloz Dry Polo Shirt Red AD1375
Addicted Veloz Dry Polo Shirt Red AD1375 Sale price£43.00
Addicted Veloz Dry Polo Shirt Navy AD1375
Addicted Veloz Dry Polo Shirt Navy AD1375 Sale price£43.00
Addicted Summer Garden Trunk Yellow AD1374
Addicted Summer Garden Trunk Yellow AD1374 Sale price£39.00
Addicted Summer Garden Trunk Black AD1374
Addicted Summer Garden Trunk Black AD1374 Sale price£39.00
Addicted Summer Garden Bikini Brief Yellow AD1373
Addicted Summer Garden Bikini Brief Yellow AD1373 Sale price£36.00
Addicted Summer Garden Bikini Brief Black AD1373
Addicted Summer Garden Bikini Brief Black AD1373 Sale price£36.00
Addicted Lemon Garden Trunk Yellow AD1372
Addicted Lemon Garden Trunk Yellow AD1372 Sale price£39.00
Addicted Lemon Garden Trunk Pink AD1372
Addicted Lemon Garden Trunk Pink AD1372 Sale price£39.00
Addicted Lemon Garden Bikini Brief Yellow AD1371
Addicted Lemon Garden Bikini Brief Yellow AD1371 Sale price£36.00
Addicted Lemon Garden Bikini Brief Pink AD1371
Addicted Lemon Garden Bikini Brief Pink AD1371 Sale price£36.00
Addicted Lemon Garden Bikini Brief Black AD1371
Addicted Lemon Garden Bikini Brief Black AD1371 Sale price£36.00
Addicted Eco Chique Swim Thong Ivory ADS373
Addicted Eco Chique Swim Thong Ivory ADS373 Sale price£36.00
ES Collection Ibiza Retro Shirt Neon Yellow SHT027
ES Collection Ibiza Retro Shirt Neon Yellow SHT027 Sale price£90.00
Save 50%Addicted Party Glitter Jockstrap Black AD2266
Addicted Party Glitter Jockstrap Black AD2266 Sale price£15.00 Regular price£30.00
ES Collection Wysiwyg V-Neck Tanktop Black TS348
ES Collection Wysiwyg V-Neck Tanktop Black TS348 Sale price£65.00
ES Collection Wysiwyg V-Neck Tanktop Beige TS348
ES Collection Wysiwyg V-Neck Tanktop Beige TS348 Sale price£65.00
ES Collection Wysiwyg U-Neck Tanktop Black TS347
ES Collection Wysiwyg U-Neck Tanktop Black TS347 Sale price£65.00
ES Collection Wysiwyg U-Neck Tanktop Beige TS347
ES Collection Wysiwyg U-Neck Tanktop Beige TS347 Sale price£65.00
ES Collection Wysiwyg Bermudas Black SP346
ES Collection Wysiwyg Bermudas Black SP346 Sale price£83.00
ES Collection Wysiwyg Bermudas Beige SP346
ES Collection Wysiwyg Bermudas Beige SP346 Sale price£83.00
ES Collection Seychelles Swim Shorts Violet 2514
ES Collection Seychelles Swim Shorts Violet 2514 Sale price£87.00
Sold outES Collection Seychelles Swim Shorts Khaki 2514
ES Collection Seychelles Swim Shorts Khaki 2514 Sale price£87.00

This is what’s trending on Addicted UK. These styles are in carts, on bodies, and turning heads everywhere. Shop our most popular men’s underwear, swimwear, and fashion—featuring high-demand cuts and collections. Updated often, driven by what’s hot right now. Don’t wait too long—these won’t stay on the shelf.

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