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What everyone’s wearing—now. These styles are hot for a reason.

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Addicted Willow Tank Top Khaki AD1393
Addicted Willow Tank Top Khaki AD1393 Sale price£40.00
Addicted Willow Shorts Khaki AD1395
Addicted Willow Shorts Khaki AD1395 Sale price£43.00
Addicted Willow Shirt Khaki AD1394
Addicted Willow Shirt Khaki AD1394 Sale price£65.00
Addicted Lily Tank Top Black AD1390
Addicted Lily Tank Top Black AD1390 Sale price£40.00
Addicted Lily Shorts Black AD1392
Addicted Lily Shorts Black AD1392 Sale price£43.00
Addicted Lily Shirt Black AD1391
Addicted Lily Shirt Black AD1391 Sale price£65.00
ES Collection Topkapi Tank Top Violet TS363
ES Collection Topkapi Tank Top Violet TS363 Sale price£53.00
ES Collection Topkapi Shirt Violet SHT040
ES Collection Topkapi Shirt Violet SHT040 Sale price£90.00
ES Collection Topkapi Bikini Brief Violet 2614
ES Collection Topkapi Bikini Brief Violet 2614 Sale price£57.00
ES Collection Jasmine Swim Thong Sky Blue 2602
ES Collection Jasmine Swim Thong Sky Blue 2602 Sale price£63.00
ES Collection Jasmine Swim Thong Beige 2602
ES Collection Jasmine Swim Thong Beige 2602 Sale price£63.00
ES Collection Jasmine Swim Thong Baby Pink 2602
ES Collection Jasmine Swim Thong Baby Pink 2602 Sale price£63.00
ES Collection Jasmine Swim Bikini Brief Sky Blue 2601
ES Collection Jasmine Swim Bikini Brief Sky Blue 2601 Sale price£72.00
ES Collection Jasmine Swim Bikini Brief Beige 2601
ES Collection Jasmine Swim Bikini Brief Beige 2601 Sale price£72.00
ES Collection Jasmine Swim Bikini Brief Baby Pink 2601
ES Collection Jasmine Swim Bikini Brief Baby Pink 2601 Sale price£72.00
ES Collection Fishing Line Tank Top Ivory TS365
ES Collection Fishing Line Tank Top Ivory TS365 Sale price£53.00
ES Collection Fishing Line Tank Top Black TS365
ES Collection Fishing Line Tank Top Black TS365 Sale price£53.00
ES Collection Peacock Print Swim Thong Khaki 2605
ES Collection Peacock Print Swim Thong Khaki 2605 Sale price£51.00
ES Collection Peacock Print Swim Thong Black 2605
ES Collection Peacock Print Swim Thong Black 2605 Sale price£51.00
ES Collection Peacock Print Swim Brief Khaki 2604
ES Collection Peacock Print Swim Brief Khaki 2604 Sale price£63.00
Addicted Openwork Fabric Tank Top Yellow AD1426
Addicted Openwork Fabric Tank Top Yellow AD1426 Sale price£35.00
Addicted Openwork Fabric Tank Top Brown AD1426
Addicted Openwork Fabric Tank Top Brown AD1426 Sale price£35.00
Addicted Openwork Fabric Tank Top Black AD1426
Addicted Openwork Fabric Tank Top Black AD1426 Sale price£35.00
Addicted Openwork Fabric Bikini Brief Yellow AD1427
Addicted Openwork Fabric Bikini Brief Yellow AD1427 Sale price£27.00
Addicted Openwork Fabric Bikini Brief Brown AD1427
Addicted Openwork Fabric Bikini Brief Brown AD1427 Sale price£27.00
Addicted Openwork Fabric Bikini Brief Black AD1427
Addicted Openwork Fabric Bikini Brief Black AD1427 Sale price£27.00
Addicted Sparkling AD Trunk Black AD1416
Addicted Sparkling AD Trunk Black AD1416 Sale price£27.00
Addicted Sparkling AD Bikini Brief Black AD1415
Addicted Sparkling AD Bikini Brief Black AD1415 Sale price£27.00
Addicted Black Stripe Tank Top Black AD1414
Addicted Black Stripe Tank Top Black AD1414 Sale price£30.00
Sold outAddicted Black Stripe Bikini Brief Black AD1412
Addicted Black Stripe Bikini Brief Black AD1412 Sale price£27.00
Save 30%Addicted AD Rainbow Beach Towel White AD717
Addicted AD Rainbow Beach Towel White AD717 Sale price£16.00 Regular price£23.00
Save 50%ES Collection Lace Brief Black UN2088
ES Collection Lace Brief Black UN2088 Sale price£24.00 Regular price£48.00
ES Collection Formentera Brief Khaki UN602
ES Collection Formentera Brief Khaki UN602 Sale price£36.00
ES Collection Formentera Brief Brown UN602
ES Collection Formentera Brief Brown UN602 Sale price£36.00
Save 50%ES Collection Flowery Panel Brief Orange UN2178
ES Collection Flowery Panel Brief Orange UN2178 Sale price£18.00 Regular price£36.00
Save 50%ES Collection Flowery Panel Brief Heather Grey UN2178
ES Collection Flowery Panel Brief Heather Grey UN2178 Sale price£18.00 Regular price£36.00
Addicted Veloz Dry Body Suit Neon Yellow AD1331
Addicted Veloz Dry Body Suit Neon Yellow AD1331 Sale price£48.00
Addicted Veloz Dry Body Suit Neon Pink AD1331
Addicted Veloz Dry Body Suit Neon Pink AD1331 Sale price£48.00
ES Collection Formentera Retro Tank Top Khaki TS337
ES Collection Formentera Retro Tank Top Khaki TS337 Sale price£65.00
ES Collection Formentera Retro Tank Top Brown TS337
ES Collection Formentera Retro Tank Top Brown TS337 Sale price£65.00
ES Collection Net Long Sleeves T-Shirt Brown TS360
ES Collection Net Long Sleeves T-Shirt Brown TS360 Sale price£35.00
ES Collection Net Long Sleeves T-Shirt Black TS360
ES Collection Net Long Sleeves T-Shirt Black TS360 Sale price£35.00
ES Collection Net Long Sleeves T-Shirt Aubergine TS360
ES Collection Net Long Sleeves T-Shirt Aubergine TS360 Sale price£35.00
ES Collection Jasmine Thong Sky Blue UN640
ES Collection Jasmine Thong Sky Blue UN640 Sale price£27.00
ES Collection Jasmine Thong Beige UN640
ES Collection Jasmine Thong Beige UN640 Sale price£27.00
ES Collection Jasmine Thong Baby Pink UN640
ES Collection Jasmine Thong Baby Pink UN640 Sale price£27.00
ES Collection Jasmine Bikini Brief Sky Blue UN639
ES Collection Jasmine Bikini Brief Sky Blue UN639 Sale price£30.00
ES Collection Jasmine Bikini Brief Beige UN639
ES Collection Jasmine Bikini Brief Beige UN639 Sale price£30.00

This is what’s trending on Addicted UK. These styles are in carts, on bodies, and turning heads everywhere. Shop our most popular men’s underwear, swimwear, and fashion—featuring high-demand cuts and collections. Updated often, driven by what’s hot right now. Don’t wait too long—these won’t stay on the shelf.

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