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What everyone’s wearing—now. These styles are hot for a reason.

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ES Collection Opulent Thong Aubergine UN676
ES Collection Opulent Thong Aubergine UN676 Sale price£30.00
ES Collection Opulent Brief Aubergine UN666
ES Collection Opulent Brief Aubergine UN666 Sale price£36.00
ES Collection Opulent Shirt Aubergine SHT038
ES Collection Opulent Shirt Aubergine SHT038 Sale price£130.00
ES Collection Peacock Print Swim Shorts Khaki 2606
ES Collection Peacock Print Swim Shorts Khaki 2606 Sale price£99.00
ES Collection Peacock Print Swim Shorts Black 2606
ES Collection Peacock Print Swim Shorts Black 2606 Sale price£99.00
ES Collection Jasmine Swim Shorts Sky Blue 2603
ES Collection Jasmine Swim Shorts Sky Blue 2603 Sale price£99.00
ES Collection Jasmine Swim Shorts Beige 2603
ES Collection Jasmine Swim Shorts Beige 2603 Sale price£99.00
ES Collection Jasmine Swim Shorts Baby Pink 2603
ES Collection Jasmine Swim Shorts Baby Pink 2603 Sale price£99.00
Addicted Keep Partying Tank Top Black ADP22
Addicted Keep Partying Tank Top Black ADP22 Sale price£53.00
Addicted Keep Partying Tank Top Aubergine ADP22
Addicted Keep Partying Tank Top Aubergine ADP22 Sale price£53.00
ES Collection Gelato Stripe Wide Tank Top Coral TS374
ES Collection Gelato Stripe Wide Tank Top Coral TS374 Sale price£60.00
ES Collection Gelato Stripe Tank Top Coral TS373
ES Collection Gelato Stripe Tank Top Coral TS373 Sale price£55.00
ES Collection Opulent Tank Top Aubergine TS362
ES Collection Opulent Tank Top Aubergine TS362 Sale price£65.00
ES Collection Opulent Shorts Aubergine SP365
ES Collection Opulent Shorts Aubergine SP365 Sale price£73.00
Save 50%Addicted Zebra Fresh Trunk Black AD2283
Addicted Zebra Fresh Trunk Black AD2283 Sale price£21.00 Regular price£42.00
Addicted Veloz Dry Mini Thong White AD1448
Addicted Veloz Dry Mini Thong White AD1448 Sale price£24.00
Addicted Veloz Dry Mini Thong Neon Yellow AD1448
Addicted Veloz Dry Mini Thong Neon Yellow AD1448 Sale price£24.00
Addicted Veloz Dry Mini Thong Neon Pink AD1448
Addicted Veloz Dry Mini Thong Neon Pink AD1448 Sale price£24.00
Addicted Veloz Dry Mini Thong Navy AD1448
Addicted Veloz Dry Mini Thong Navy AD1448 Sale price£24.00
Addicted Veloz Dry Mini Thong Khaki AD1448
Addicted Veloz Dry Mini Thong Khaki AD1448 Sale price£24.00
Addicted Veloz Dry Mini Thong Black AD1448
Addicted Veloz Dry Mini Thong Black AD1448 Sale price£24.00
Addicted Naked Feeling Trunk Yellow AD1359
Addicted Naked Feeling Trunk Yellow AD1359 Sale price£27.00
Addicted Naked Feeling Trunk Sky Blue AD1359
Addicted Naked Feeling Trunk Sky Blue AD1359 Sale price£27.00
Addicted Naked Feeling Trunk Brown AD1359
Addicted Naked Feeling Trunk Brown AD1359 Sale price£27.00
Addicted Naked Feeling Jockstrap Yellow AD1361
Addicted Naked Feeling Jockstrap Yellow AD1361 Sale price£24.00
Addicted Naked Feeling Jockstrap Sky Blue AD1361
Addicted Naked Feeling Jockstrap Sky Blue AD1361 Sale price£24.00
Addicted Naked Feeling Jockstrap Brown AD1361
Addicted Naked Feeling Jockstrap Brown AD1361 Sale price£24.00
Addicted Naked Feeling Brief Yellow AD1358
Addicted Naked Feeling Brief Yellow AD1358 Sale price£27.00
Addicted Naked Feeling Brief Sky Blue AD1358
Addicted Naked Feeling Brief Sky Blue AD1358 Sale price£27.00
Addicted Naked Feeling Brief Brown AD1358
Addicted Naked Feeling Brief Brown AD1358 Sale price£27.00
Addicted Naked Feeling Bikini Brief Yellow AD1360
Addicted Naked Feeling Bikini Brief Yellow AD1360 Sale price£27.00
Addicted Naked Feeling Bikini Brief Sky Blue AD1360
Addicted Naked Feeling Bikini Brief Sky Blue AD1360 Sale price£27.00
Addicted Naked Feeling Bikini Brief Brown AD1360
Addicted Naked Feeling Bikini Brief Brown AD1360 Sale price£27.00
ES Collection Botanic Garden Thong Black UN668
ES Collection Botanic Garden Thong Black UN668 Sale price£30.00
ES Collection Primavera Swim Bikini Brief Khaki 2607
ES Collection Primavera Swim Bikini Brief Khaki 2607 Sale price£78.00
ES Collection Primavera Swim Thong Khaki 2608
ES Collection Primavera Swim Thong Khaki 2608 Sale price£63.00
ES Collection Bold Flowers Thong Yellow UN664
ES Collection Bold Flowers Thong Yellow UN664 Sale price£27.00
ES Collection Bold Flowers Thong White UN664
ES Collection Bold Flowers Thong White UN664 Sale price£27.00
ES Collection Bold Flowers Thong Turquoise UN664
ES Collection Bold Flowers Thong Turquoise UN664 Sale price£27.00
ES Collection Bold Flowers Thong Black UN664
ES Collection Bold Flowers Thong Black UN664 Sale price£27.00
ES Collection Bold Flowers Brief Yellow UN663
ES Collection Bold Flowers Brief Yellow UN663 Sale price£36.00
ES Collection Bold Flowers Brief White UN663
ES Collection Bold Flowers Brief White UN663 Sale price£36.00
ES Collection Bold Flowers Brief Turquoise UN663
ES Collection Bold Flowers Brief Turquoise UN663 Sale price£36.00
ES Collection Bold Flowers Brief Black UN663
ES Collection Bold Flowers Brief Black UN663 Sale price£36.00
ES Collection Bold Flowers Bikini Brief Yellow UN662
ES Collection Bold Flowers Bikini Brief Yellow UN662 Sale price£30.00
ES Collection Bold Flowers Bikini Brief White UN662
ES Collection Bold Flowers Bikini Brief White UN662 Sale price£30.00
ES Collection Bold Flowers Bikini Brief Turquoise UN662
ES Collection Bold Flowers Bikini Brief Turquoise UN662 Sale price£30.00
ES Collection Bold Flowers Bikini Brief Black UN662
ES Collection Bold Flowers Bikini Brief Black UN662 Sale price£30.00

This is what’s trending on Addicted UK. These styles are in carts, on bodies, and turning heads everywhere. Shop our most popular men’s underwear, swimwear, and fashion—featuring high-demand cuts and collections. Updated often, driven by what’s hot right now. Don’t wait too long—these won’t stay on the shelf.

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