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What everyone’s wearing—now. These styles are hot for a reason.

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ES Collection Metallic Bloom Shirt Pink SHT037
ES Collection Metallic Bloom Shirt Pink SHT037 Sale price£128.00
ES Collection Metallic Bloom Shirt Cobalt SHT037
ES Collection Metallic Bloom Shirt Cobalt SHT037 Sale price£128.00
Addicted Veloz Dry Polo Shirt White AD1375
Addicted Veloz Dry Polo Shirt White AD1375 Sale price£43.00
Addicted Veloz Dry Polo Shirt Royal Blue AD1375
Addicted Veloz Dry Polo Shirt Royal Blue AD1375 Sale price£43.00
Addicted Veloz Dry Polo Shirt Heather Grey AD1375
Addicted Veloz Dry Polo Shirt Heather Grey AD1375 Sale price£43.00
Addicted Chevron Thong Khaki AD1460
Addicted Chevron Thong Khaki AD1460 Sale price£24.00
Addicted Chevron Thong Black AD1460
Addicted Chevron Thong Black AD1460 Sale price£24.00
Addicted Chevron Thong Beige AD1460
Addicted Chevron Thong Beige AD1460 Sale price£24.00
Addicted Chevron Tank Top Khaki AD1434
Addicted Chevron Tank Top Khaki AD1434 Sale price£38.00
Addicted Chevron Tank Top Black AD1434
Addicted Chevron Tank Top Black AD1434 Sale price£38.00
Addicted Chevron Tank Top Beige AD1434
Addicted Chevron Tank Top Beige AD1434 Sale price£38.00
Addicted Chevron Polo Shirt Khaki AD1435
Addicted Chevron Polo Shirt Khaki AD1435 Sale price£80.00
Addicted Chevron Polo Shirt Black AD1435
Addicted Chevron Polo Shirt Black AD1435 Sale price£80.00
Addicted Chevron Polo Shirt Beige AD1435
Addicted Chevron Polo Shirt Beige AD1435 Sale price£80.00
Addicted Chevron G-String Khaki AD1462
Addicted Chevron G-String Khaki AD1462 Sale price£24.00
Addicted Chevron G-String Black AD1462
Addicted Chevron G-String Black AD1462 Sale price£24.00
Addicted Chevron G-String Beige AD1462
Addicted Chevron G-String Beige AD1462 Sale price£24.00
Addicted Chevron Bikini Brief Khaki AD1459
Addicted Chevron Bikini Brief Khaki AD1459 Sale price£27.00
Addicted Chevron Bikini Brief Black AD1459
Addicted Chevron Bikini Brief Black AD1459 Sale price£27.00
Addicted Chevron Bikini Brief Beige AD1459
Addicted Chevron Bikini Brief Beige AD1459 Sale price£27.00
ES Collection Gold + Gold Tank Top Black TS378
ES Collection Gold + Gold Tank Top Black TS378 Sale price£90.00
ES Collection Opulent Thong Aubergine UN676
ES Collection Opulent Thong Aubergine UN676 Sale price£30.00
ES Collection Opulent Brief Aubergine UN666
ES Collection Opulent Brief Aubergine UN666 Sale price£36.00
ES Collection Opulent Shirt Aubergine SHT038
ES Collection Opulent Shirt Aubergine SHT038 Sale price£128.00
ES Collection Peacock Print Swim Shorts Khaki 2606
ES Collection Peacock Print Swim Shorts Khaki 2606 Sale price£96.00
ES Collection Peacock Print Swim Shorts Black 2606
ES Collection Peacock Print Swim Shorts Black 2606 Sale price£96.00
ES Collection Jasmine Swim Shorts Sky Blue 2603
ES Collection Jasmine Swim Shorts Sky Blue 2603 Sale price£96.00
ES Collection Jasmine Swim Shorts Beige 2603
ES Collection Jasmine Swim Shorts Beige 2603 Sale price£96.00
ES Collection Jasmine Swim Shorts Baby Pink 2603
ES Collection Jasmine Swim Shorts Baby Pink 2603 Sale price£96.00
Sold outAddicted Keep Partying Tank Top Black ADP22
Addicted Keep Partying Tank Top Black ADP22 Sale price£50.00
Addicted Keep Partying Tank Top Aubergine ADP22
Addicted Keep Partying Tank Top Aubergine ADP22 Sale price£50.00
ES Collection Metallic Bloom Thong Pink UN678
ES Collection Metallic Bloom Thong Pink UN678 Sale price£30.00
ES Collection Metallic Bloom Thong Cobalt UN678
ES Collection Metallic Bloom Thong Cobalt UN678 Sale price£30.00
ES Collection Metallic Bloom Tank Top Pink TS361
ES Collection Metallic Bloom Tank Top Pink TS361 Sale price£65.00
ES Collection Metallic Bloom Tank Top Cobalt TS361
ES Collection Metallic Bloom Tank Top Cobalt TS361 Sale price£65.00
ES Collection Metallic Bloom Bikini Brief Pink UN677
ES Collection Metallic Bloom Bikini Brief Pink UN677 Sale price£36.00
ES Collection Metallic Bloom Bikini Brief Cobalt UN677
ES Collection Metallic Bloom Bikini Brief Cobalt UN677 Sale price£36.00
ES Collection Gelato Stripe Wide Tank Top Coral TS374
ES Collection Gelato Stripe Wide Tank Top Coral TS374 Sale price£60.00
ES Collection Gelato Stripe Tank Top Coral TS373
ES Collection Gelato Stripe Tank Top Coral TS373 Sale price£55.00
ES Collection Opulent Tank Top Aubergine TS362
ES Collection Opulent Tank Top Aubergine TS362 Sale price£65.00
ES Collection Opulent Shorts Aubergine SP365
ES Collection Opulent Shorts Aubergine SP365 Sale price£73.00
Save 50%ES Collection Goldish Brief Gold UN2168
ES Collection Goldish Brief Gold UN2168 Sale price£21.00 Regular price£42.00
Addicted Agadir Thong Khaki AD1446
Addicted Agadir Thong Khaki AD1446 Sale price£27.00
Addicted Agadir Thong Brown AD1446
Addicted Agadir Thong Brown AD1446 Sale price£27.00
Addicted Agadir Thong Black AD1446
Addicted Agadir Thong Black AD1446 Sale price£27.00
Addicted Agadir Bikini Brief Khaki AD1445
Addicted Agadir Bikini Brief Khaki AD1445 Sale price£30.00
Addicted Agadir Bikini Brief Brown AD1445
Addicted Agadir Bikini Brief Brown AD1445 Sale price£30.00
Addicted Agadir Bikini Brief Black AD1445
Addicted Agadir Bikini Brief Black AD1445 Sale price£30.00

This is what’s trending on Addicted UK. These styles are in carts, on bodies, and turning heads everywhere. Shop our most popular men’s underwear, swimwear, and fashion—featuring high-demand cuts and collections. Updated often, driven by what’s hot right now. Don’t wait too long—these won’t stay on the shelf.

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