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What everyone’s wearing—now. These styles are hot for a reason.

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961 products

Addicted Mocks Ribs Thong Black AD1480
Addicted Mock Ribs Thong Black AD1480 Sale price£27.00
Addicted Mocks Ribs Bikini Brief Black AD1479
Addicted Mock Ribs Bikini Brief Black AD1479 Sale price£30.00
Addicted Mock Ribs Mini Thong Black AD1481
Addicted Mock Ribs Mini Thong Black AD1481 Sale price£24.00
Addicted Low Cut Sports Trunk Neon Yellow ADS005
Addicted Low Cut Sports Trunk Neon Yellow ADS005 Sale price£39.00
Addicted Low Cut Sports Trunk Neon Pink ADS005
Addicted Low Cut Sports Trunk Neon Pink ADS005 Sale price£39.00
ES Collection Cotton Gym Shorts Black SP360
ES Collection Cotton Gym Shorts Black SP360 Sale price£63.00
ES Collection Metallic Bloom Shirt Cobalt SHT037
ES Collection Metallic Bloom Shirt Cobalt SHT037 Sale price£125.00
Addicted AD Cotton Gym Shorts Black AD1482
Addicted AD Cotton Gym Shorts Black AD1482 Sale price£50.00
Addicted Chevron Thong Black AD1460
Addicted Chevron Thong Black AD1460 Sale price£24.00
Addicted Chevron Tank Top Black AD1434
Addicted Chevron Tank Top Black AD1434 Sale price£38.00
Addicted Chevron Polo Shirt Black AD1435
Addicted Chevron Polo Shirt Black AD1435 Sale price£80.00
Addicted Chevron G-String Black AD1462
Addicted Chevron G-String Black AD1462 Sale price£24.00
Addicted Chevron Bikini Brief Black AD1459
Addicted Chevron Bikini Brief Black AD1459 Sale price£24.00
ES Collection Gold + Gold Tank Top Black TS378
ES Collection Gold + Gold Tank Top Black TS378 Sale price£88.00
Addicted Naked Feeling Thong Black AD1449
Addicted Naked Feeling Thong Black AD1449 Sale price£24.00
Addicted Sexy Rib Thong Black AD1464
Addicted Sexy Rib Thong Black AD1464 Sale price£24.00
Addicted Sexy Rib Bikini Brief Black AD1463
Addicted Sexy Rib Bikini Brief Black AD1463 Sale price£24.00
Addicted Multi-Cord Swim Bikini Brief Black ADS389
Addicted Multi-Cord Swim Bikini Brief Black ADS389 Sale price£45.00
Addicted Multi Cord Swim Thong Black ADS390
Addicted Multi Cord Swim Thong Black ADS390 Sale price£39.00
Addicted Essential Playful Trunk 3 Pack Multi AD1452P
Addicted Essential Playful Trunk 3 Pack Multi AD1452P Sale price£66.00
Addicted Essential Playful Thong 3 Pack Multi AD1457P
Addicted Essential Playful Thong 3 Pack Multi AD1457P Sale price£57.00
Addicted Essential Playful Bikini Brief 3 Pack Multi AD1442P
Addicted Essential Playful Bikini Brief 3 Pack Multi AD1442P Sale price£60.00
ES Collection Opulent Thong Aubergine UN676
ES Collection Opulent Thong Aubergine UN676 Sale price£30.00
ES Collection Opulent Brief Aubergine UN666
ES Collection Opulent Brief Aubergine UN666 Sale price£36.00
ES Collection Bobbles Thong Black UN670
ES Collection Bobbles Thong Black UN670 Sale price£24.00
ES Collection Bobbles Tank Top Black TS372
ES Collection Bobbles Tank Top Black TS372 Sale price£43.00
ES Collection Bobbles Bikini Brief Black UN669
ES Collection Bobbles Bikini Brief Black UN669 Sale price£30.00
ES Collection Opulent Shirt Aubergine SHT038
ES Collection Opulent Shirt Aubergine SHT038 Sale price£125.00
Addicted Puff Thong Black AD1451
Addicted Puff Thong Black AD1451 Sale price£24.00
Addicted Essential Baby Trunk 3 Pack Multi AD1453P
Addicted Essential Baby Trunk 3 Pack Multi AD1453P Sale price£66.00
Addicted Essential Baby Thong 3 Pack Multi AD1458P
Addicted Essential Baby Thong 3 Pack Multi AD1458P Sale price£57.00
Addicted Essential Baby Bikini Brief 3 Pack Multi AD1441P
Addicted Essential Baby Bikini Brief 3 Pack Multi AD1441P Sale price£60.00
ES Collection Peacock Print Swim Shorts Khaki 2606
ES Collection Peacock Print Swim Shorts Khaki 2606 Sale price£96.00
ES Collection Peacock Print Swim Shorts Black 2606
ES Collection Peacock Print Swim Shorts Black 2606 Sale price£96.00
Addicted Keep Partying Tank Top Black ADP22
Addicted Keep Partying Tank Top Black ADP22 Sale price£50.00
Addicted Keep Partying Tank Top Aubergine ADP22
Addicted Keep Partying Tank Top Aubergine ADP22 Sale price£50.00
ES Collection Metallic Bloom Thong Pink UN678
ES Collection Metallic Bloom Thong Pink UN678 Sale price£30.00
ES Collection Metallic Bloom Tank Top Cobalt TS361
ES Collection Metallic Bloom Tank Top Cobalt TS361 Sale price£63.00
ES Collection Metallic Bloom Bikini Brief Pink UN677
ES Collection Metallic Bloom Bikini Brief Pink UN677 Sale price£36.00
Addicted Essential Toasted Trunk 3 Pack Multi AD1454P
Addicted Essential Toasted Trunk 3 Pack Multi AD1454P Sale price£66.00
Addicted Essential Toasted Thong 3 Pack Multi AD1456P
Addicted Essential Toasted Thong 3 Pack Multi AD1456P Sale price£57.00
Addicted Essential Toasted Bikini Brief 3 Pack Multi AD1440P
Addicted Essential Toasted Bikini Brief 3 Pack Multi AD1440P Sale price£60.00
ES Collection Neon Wrinkled Swim Brief Neon Orange 2610
ES Collection Neon Wrinkled Swim Brief Neon Orange 2610 Sale price£66.00
ES Collection Neon Wrinkled Swim Brief Neon Green 2610
ES Collection Neon Wrinkled Swim Brief Neon Green 2610 Sale price£66.00
ES Collection Neon Wrinkled Swim Bikini Brief Neon Orange 2613
ES Collection Neon Wrinkled Swim Bikini Brief Neon Orange 2613 Sale price£60.00
ES Collection Neon Wrinkled Swim Bikini Brief Neon Green 2613
ES Collection Neon Wrinkled Swim Bikini Brief Neon Green 2613 Sale price£60.00
Save 70%ES Collection Circuit Festival 2026 Tank Top Black TS370
ES Collection Circuit Festival 2026 Tank Top Black TS370 Sale price£9.00 Regular price£30.00
ES Collection Gelato Stripe Wide Tank Top Coral TS374
ES Collection Gelato Stripe Wide Tank Top Coral TS374 Sale price£60.00

This is what’s trending on Addicted UK. These styles are in carts, on bodies, and turning heads everywhere. Shop our most popular men’s underwear, swimwear, and fashion—featuring high-demand cuts and collections. Updated often, driven by what’s hot right now. Don’t wait too long—these won’t stay on the shelf.

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